As we all lingered anxiously for Steve Jobs to launch the highly touted iPhone 2.0 early this month, I noticed a unique anomaly evolve subsequent to the famous keynote lead by our turtlenecked cult leader. Unless you are still kickin’ it with your Motorola StarTAC and you simply don’t care about this tug-of-war, your basic public perception of this market centers on the iPhone being aimed at the consumer while Blackberry would continue to woo executives. 
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Frankly, it depends. If you own a rural hardware store that has no competition, then relying on newspaper ads or putting a few spots on the local radio station will probably serve you well. However, if you own a larger company or are seeking to move forward, then Do-it-Yourself PR may not only limit your growth, it may hinder it.
Public Relations can be a tricky business. This is especially true for companies who are fairly new or for those who may seek to change an established image. Many media outlets offer PR services, such as newspapers and radio. Read the rest of this entry »
Rupert Murdoch is in the process of purchasing Newsday, a major metropolitan newspaper for a cool $580 million. Sources from newsday.com announced on May 3rd that Cablevision Systems Corp. recently put in a bid to the tune of $650 million to acquire the daily. The same article also states that Murdoch won’t be matching the offer, but this has not been confirmed by Murdoch himself. The offers from the two companies are also different, the Cablevision deal would include real estate, while Murdoch’s offer leaves this out. This partially explains the premium of the Cablevision bid. Read the rest of this entry »
We are proud to announce the new SSPR.com! After months of planning and hard work, the new website went live today and while we still have a few tweaks to make we are extremely excited about the finished result. We feel the look and feel represents our 30 years of success while also invoking our modern and ever-evolving industry expertise. “Publications relations evolved” is a powerful statement; SS|PR embodies rich tradition and a history of lasting success but we also remain extremely focused on constantly maturing as our industry grows. The new site will feature a regularly updated blog, client successes and even specific media placements secured by our extremely talented team so be sure to come back as often as you can to see what we are up to.
A hot topic in the public relations industry today is the carefully crafted image major food manufacturers are hiding behind in order to promote their goods. Since 2002, when the government instituted a national standard for organic foods, companies have been scrambling to get on the bandwagon. Market-savvy consumers are beginning to wonder just who owns the companies that are producing their food.
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