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I wanted to make note of two public figures lately that have created a stir due to some knee-jerk retorts to their loyal disciples. Lets start with our favorite mock-turtleneck obsessed fan boy Messiah, Steven P. Jobs. Unless, you live in North Korea, you couldn’t help but notice there has been some negative reception surrounding Apple’s latest golden boy, the iPhone4. Sparing you of my whole karma theory surrounding this product since the get-go (just Google: Jason+Chen+front+door+bash), the sleek new antenna design appears to have been a move in the wrong direction, dropping calls regularly but only if you hold the phone like any normal human being since the first handset arrived in 1876. And if you can somehow manage to not touch the lower left side of the iPhone, then you might be able to make it through a call with ease. This is of course you one of the lucky few standing 5-feet from a local AT&T tower, but lets move on.
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Social media marketing is fast becoming an important tool for public relations professionals to deliver a message to a receptive public. But do they know how to get the best, most appropriate leverage from popular social networking sites? Social media is driven by technology, and the primary purpose of such sites is for people to communicate with each other. It is important to become familiar with the technology and know how to navigate through sites such as Facebook, Twitter, and others. Read the rest of this entry »
Technorati Tags: pr firms, public relations, Social Marketing, social public relations
When you go to Google to find information about a particular topic, almost all of the results you get will be to material that has been published in the past. Whether the information was published two years ago, two months ago, or even two hours ago, it isn’t instant news. Online material such as blogging or even news articles are not real-time publishing, because there is at least some amount of delay time between when the material is written and when it appears online. This type of information may take at least a few minutes of research or thought, then it takes at least a minute to post, then it takes a certain amount of time to actually appear on the website where it’s been posted.
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Technorati Tags: google, pr firms, social media, SSPR
FourSquare lets you check in anywhere, anytime
New Internet and mobile applications have arisen that allow registered users to post and update their location around cities like Chicago, New York, Los Angeles, and exactly where in those cities they are and what they’re doing so their friends will always know where they are at any given moment. Location-sharing applications such as Google Buzz, Foursquare, and Loopt are increasing in popularity very rapidly, because users find it incredibly addicting to post every little detail of their daily activities with friends in their social networks. The appeal is especially strong with the achievement systems in applications such as Foursquare, where you can earn “badges” for checking in at a location more frequently than other users. Although these social networking applications can be entertaining and fun, some people consider them to be risky because the world will know when you aren’t home. You can always not check in when your out and check in to where you have been that night later, but im not sure if that is a violation of the TOS or not.
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Technorati Tags: Chicago PR Firms, PR Tips
If you want to learn proven strategies for getting the most ROI out of your marketing budget, then Chicago is the place to be in April! The 2010 Online Marketing ROI Tour, sponsored by MarketingExperiments and MarketingSherpa, is an information-packed seminar that is focused on teaching companies the best marketing approaches to use for conversion optimization, list building, data analysis, and social media strategy. In short, the Online Marketing Tour will show you how to get more bang for your buck in online marketing.
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Technorati Tags: Chicago PR Firms, Chicago Trade Shows, MarketingSherpa, Online Marketing ROI Tour, trade show support
