Please Rob Me!

My main rule of social networking is that if you wouldn’t tell your priest, rabbi, minister, spouse, parents, kids, grandparents, neighbors, roommate, parole officer, landlord, doctor, or IRS tax man– don’t put it on your social networking site. Same goes for your neighborhood hoodlums.

Foresquare was designed as a way to network with people near you. You can check in electronically at a particular location, meet others around you, and even become the ‘mayor’ of a particular restaurant / store if you have the most check-ins. It’s become a point of pride to oust someone as the mayor of the Starbucks near your house. One thing is for sure, if you’re checking in at an airport or movie theater, you are broadcasting to the world that you are not at your home.

Let the backlash begin.

A new site called Please Rob Me has aggregated all Foresquare check-ins into one location. There is a disclaimer that Please Rob Me’s intent is not to have people’s homes become burglarized, but what it is doing is raising many security issues. How much sharing is too much?

We all have friends who overshare- too many updates on what their kids are doing, inane comments on who got kicked off The Bachelor- even sensitive health issues they should be talking to their doctor about instead of posting on Facebook. (And maybe we’ve all been a little bit guilty of posting things like this?)

We have become complacent in our social networking habits. A friend request comes in from someone you haven’t seen since elementary school. Although you may have had a lot of fun playing on the swings with this person 25 years ago, do you know anything else about them, or what they’ve been doing?

Anyone who is jumping into social networking needs to know that you put on Twitter, Foresquare, Facebook is out there for the world to see.

In the meantime, next time I Twitter about a conference I’m attending or client I’m visiting, please note that my tough-as-nails husband and vicious dogs will be home. I promise.

@KristinMiller

CES- What happened in Vegas 2010

After braving Las Vegas traffic jams, January cold and flu season, and $10 pieces of pizza for lunch, I’m pleased to report back on 2010 CES!  I must say the overall attitude of this show is much improved from 2009.  Attendance is reported at over 120,000- 6% over last year.  (This is still down from a high of 141,000 in 2008, which seems like too many cooks in the kitchen if you ask me!) Read the rest of this entry »

Will ‘transgressions’ affect your brand?

This isn’t going to be a post on how badly Tiger Woods screwed up both his personal and professional lives, or how terrible his PR team is.  What caught my eye was the story that broke this weekend on Accenture pulling their sponsorships away from him.

The question that came to my mind was- Are brands that align themselves SO much with a paid spokesperson doomed to fail? Read the rest of this entry »

Online Communication’s New Concept

Techies, professionals and IM junkies alike are talking about Google Wave, soliciting invites from friends and co-workers and brainstorming on ways to make the service better. While the potential business applications are numerous, the service developed by the internet powerhouse still has plenty of kinks to work out. Read the rest of this entry »

It’s (Almost) the Most Wonderful Time of the Year- CES

It’s the most wonderful time, of the year.
With big product announcements,
and excited reporters,
we’re off to Las Vegas!
It’s the most wonderful time of the year.

There’ll be products to demo,
Show dailies to read and
Show Stoppers after sun down.
There’ll be brand new net books, and
Shiny smart phones,
And aps galore.

It’s the most wonderful time of the year.
There’ll be company parties,
And constant tweeting,
When we’re in Las Vegas,
CES is the most wonderful time of the year!

We hope to see you at the show January 7-10th!

Maya Zarchan