Health care public relations professionals have a challenging job that changes with each new piece of technology or marketing trend. Health care information is an essential part of everyone’s life, and determining how to disseminate that information to the public at large can seem like an insurmountable feat. Fortunately, the Public Relations Society of America has the solution in the form of the 2008 PRSA Health Academy Conference to be held April 2-4, 2008. The conference is being held at the Chicago-Marriott on the Miracle Mile in Chicago. The event is being billed as “Health Care Communications Strategy: Boomers, Xers, Nexters”, with the tagline of “Communicating in a Cross-Generational/Cross-Cultural Landscape”. Read the rest of this entry »
Congrats to Cameron Johnson for making it to the finals of Oprah’s Big Give. Cameron’s background in starting over a dozen businesses and his scrappy fundraising style have made him a top contender in this Sunday’s finale. (ABC 8/7 CT)
Also, check Cameron out LIVE on The Oprah Winfrey Show on Monday April 21st.
Congratulations Cameron for all of your hard work!
Technorati Tags: oprahs big give, oprah big give finalists, cameron johnson
To evaluate the public perception of a product or an individual, public relations experts must conduct market research and situation analysis and respond appropriately to the results. Traditional PR techniques have involved press releases, satellite feeds, wire service distributions, publishing information in various outlets, product placement on television and radio, press conferences, and media events.
Although these standards of PR still provide a solid foundation for marketers, modern approaches to PR have grown exponentially in recent decades thanks to the Internet. The Internet provides valuable PR opportunities that often eclipse standard marketing strategies. Tools such as search engine optimization and social network marketing allow marketers to deliver information about a product or service to targeted or global audiences, dramatically increasing their exposure to various markets and media.
Internet newsgroups allow you to reach the public much faster and easier than traditional PR methods. By monitoring these groups and joining into discussions, you can make a direct connection to people who have specific interests and then establish yourself as a subject matter expert. But be careful to keep your advertising to a soft-sell approach; regular visitors to newsgroups can spot a sales pitch a mile away. Read the rest of this entry »
The original story by Fred Bazzoli can be found here.
Healthcare Finance News, January , 2008:
Virtual ICU is cost-effective for rural system
SIOUX FALLS, SD – Using a virtual intensive care unit is enabling a rural healthcare system to provide critical care cost-effectively across several states.
The virtual approach has been shown to help Avera Health hospitals provide better care, and it enables the system to cost-effectively staff multiple facilities.
It’s difficult for rural hospitals to attract specialized caregivers, and the eICU approach helps make best use of key staff members and increases the satisfaction of many staff associated with caregiving to critically ill patients, said David Erickson, MD, senior vice president and chief medical officer of Avera Health, the health ministry of the Benedictine and Presentation Sisters.
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This year, approximately 140,000 people (roughly the population of Syracuse, NY) descended on Las Vegas for this year’s Consumer Electronics Show. Those not brave enough to fight through airport security or stand in long cab lines found it easier than ever to virtually be at the show thanks, to live bloggers. Some of my favorites here: www.cnet.com, www.gizmodo.com, www.valleywag.com. Here’s a few highlights that I ran across:
Software I’m so glad didn’t exist 15 years ago
Child monitoring software- My parents used to give me a quarter to call them from a pay phone when I needed to get picked up from the movies or basketball practice. When was the last time you saw a pay phone? Kids now NEED cell phones to communicate with their parents, but kids as young as 10 don’t always play by the rules. Radar from eAgency sends parents copies of what kids are texting or sending via picture mail. Parents are encouraged to use this as a tool for the first time cell phone user, not pry into what their 17 year olds are doing. www.mymobilewatchdog.com
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