Anvato, a video platform, came to SSPR looking to increase media exposure and impress potential partners, ultimately leading to an acquisition by Google

THE CHALLENGE

Anvato, a video platform and TV Everywhere provider for NBC Universal, FOX Sports and Univision, approached SSPR looking to increase exposure to major cable and media brands. They wanted to differentiate themselves and make a big splash in front of potential partners.

How we got there

SSPR combined creative, out-of-the-box angles and leveraged company executives to comment on industry news through rapid response outreach. Our team secured significant coverage in a range of top-tier publications, including USA Today, CNET, Fortune and The Huffington Post.

THE RESULTS

Through SSPR’s strategic PR efforts, Anvato’s brand awareness and overall visibility increased dramatically, which ultimately led to the company’s acquisition by Google in July 2016. 

Media Coverage

You guys are doing a fantastic job of creating the right pitch angles and getting our name into exactly the kind of conversations we want to be a part of. Kudos.

Matt Smith, Chief Evangelist