Enterprise goal-setting software company BetterWorks came to SSPR with one goal in mind: to become a leader in the HR technology space


The HR tech space is growing rapidly and it was important for BetterWorks to build a recognizable brand in the industry. For this, they sought SSPR’s assistance.

How we got there

SSPR secured opportunities for CEO Kris Duggan, a serial entrepreneur and goal-setting expert, to speak on the science of setting goals and management best practices. The SSPR team also garnered interviews for Head of Marketing Menaka Shroff with reporters and publications writing on women in tech. By leveraging company leaders as industry and tech experts, SSPR helped to establish and grow national awareness of the BetterWorks brand.


Within 90 days of the relationship, SSPR yielded coverage in top outlets including The Economist, Wired, Inc., The New York Times, The Wall Street Journal, Fast Company, Fortune and Bloomberg – national coverage that set BetterWorks apart from the rest in HR tech.