SSPR capitalized on ClearSlide's relationship with Salesforce to elevate exposure at the Dreamforce conference

THE CHALLENGE

Dreamforce draws more than 150,000 registrants and 10 million online participants. ClearSlide asked SSPR to help them rise above the conference noise to maximize exposure and reach new audience targets.

How we got there

The SSPR social media and PR teams coordinated day to day to elevate ClearSlide’s presence at Dreamforce by cross-promoting Dreamforce-related events and media coverage on Facebook, Twitter and LinkedIn. SSPR built

a strategy that combined pre-planned content, live event coverage of product demos and ClearSlide’s Dreamforce party, regular updates, real-time engagement, daily recaps through Facebook photo albums and more.

Through strategic outreach to attending media, SSPR secured in-person meetings with tier-1 journalists from The Wall Street Journal, Forbes and others to discuss the future of sales.

The resulting coverage was a large feature in the WSJ on the changing landscape of the sales industry and how technologies like ClearSlide are assisting with and driving this change.

THE RESULTS

These efforts resulted in a 195% increase in engagements on Twitter and a 557.6% increase in engagements on Facebook compared to a regular week.

0
Percent Increase
Twitter
0
Percent Increase
Facebook

Twitter Campaign Stats

59

Posts

475

Engagements

35,652

Impressions

87

Link Clicks

Facebook Campaign Stats

26

Posts

388

Engagements

21,302

Impressions

30

Link Clicks

LinkedIn campaign stats

20

Posts

210

Engagements

28,318

Impressions

123

Link Clicks