Comprehend, a life sciences technology company, wanted more eyes on their clinical trial tracking solution – but what were the best tactics to capture market share?

THE CHALLENGE

Comprehend came to SSPR to increase share of voice and brand awareness in the life sciences industry. They wanted to stand out from the crowd and highlight the impact of their clinical trial tracking solution.

How we got there

The SSPR team built out an aggressive contributed content strategy for Comprehend. By delivering highly technical messages in their own words, Comprehend’s executives and subject matter experts became the go-to voices in the life sciences space. SSPR leveraged existing survey data to insert Comprehend into conversations

about clinical trial efficiency and accuracy, including national stories on new U.S. Department of Health & Human Services regulations. The SSPR team also devised a media relations strategy targeting top life sciences trades to garner attention from health IT decision makers.

THE RESULTS

SSPR helped Comprehend secure 27 pieces of coverage and capture increased market share in the life sciences space. When they came to SSPR, Comprehend held a 10 percent share of voice, and through a year of persistent coverage, their hold increased to 39 percent.

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Percent Increase
In Share of Voice Hold

Sample Secured Media Coverage