As Geoff Hoffmann stepped into the CEO role at DHR International, SSPR was tasked with increasing brand awareness and improving the reputation of individual consultants across the country.
How we got there
SSPR successfully maintained brand integrity and increased company awareness during the CEO shift by capitalizing on global news. The team proactively responded to news on monthly job reports and C-level shifts to secure interviews for the new CEO. Offered as an industry resource on these national trends, Geoff
Hoffman built personal credibility and developed key relationships during his transition. SSPR was also able to support individual DHR International consultants by targeting local communities for coverage, as well as their specialty practice areas.
Reporters at publications including USA Today and Bloomberg consistently requested comments from DHR International as a result of these efforts. The CEO transition not only created positive news for the company, but elevated their brand on a national and local level. Regular coverage ran in publications such as Fortune, FOX Business, CNBC and Business Insider.