SSPR helped Fliptop establish brand awareness in the predictive analytics and marketing space, positioning them for a successful acquisition by LinkedIn

THE CHALLENGE

In the very crowded space of predictive analytics, Fliptop approached SSPR looking to elevate their brand by increasing industry thought leadership presence.

How we got there

With a campaign centered on triggered actions and responses, SSPR successfully established the company and CEO as experts in the predictive marketing space.

By garnering consistent media coverage, SSPR elevated Fliptop’s brand visibility in the media and in the overall business marketplace, positioning Fliptop for a successful exit.

THE RESULTS

In August 2015, Fliptop was acquired by LinkedIn.

Earned media included VentureBeat, Re/Code, TechCrunch and other articles in high-impact technology publications.

Sample Secured Media Coverage