HotSchedules, a scheduling software solution for restaurants, had a steep hill to climb when it came to adoption. In an industry that often doesn’t think beyond POS for its technology solutions, how could the company educate restauranteurs about the benefits of its solution and approach?
How we got there
SSPR worked with the HotSchedules team to craft meaningful thought leadership messaging for two target audiences: top-tier business publications and industry trade outlets. The team positioned HotSchedules’ leadership as the go-to experts in restaurant technology and management. SSPR also developed a strategic schedule of press releases, highlighting product improvements, integrations and client wins. The team leveraged its long-term restaurant trade connections to secure a regular cadence of coverage through both the news announcements and the developed thought leadership topics. An awards and speaking program further increased the company’s industry visibility.
Through SSPR’s strategic outreach and coverage efforts, HotSchedules owned 48% of the industry MindShare in 2016 as compared to their top six competitors. HotSchedules has been featured in Inc., Fortune, FoodNewsfeed, Fast Casual, Built in Austin and AustinInno among many other notable publications.