i-Lighter, Inc.

Industry Focus: Consumer Technology

In a market of constant innovation, the consumer electronics industry can be a continua bid for “what’s hot.” To that end, SS|PR assisted I-Lighter in achieving maximum exposure at the 2006 DEMO conference in Phoenix. In the short time span before I-Lighter’s demonstration, SS|PR quickly concentrated its efforts.

“I hired SSPR to identify the target market and to get us in front of the journalists, bloggers and VIPs before, during and after the conference. The company’s performance far exceeded our expectations,” said Marcy Hoffman, president and founderof I-Lighter.

SS|PR assigned two account managers to accompany i-Lighter to the event, generating the necessary awareness for i-Lighter. The results were exceedingly positive.

“After the show, we were interviewed by media around the country and were written up in Bloomberg news, PC magazine, the Miami Herald and more…I was always in good hands,” said Hoffman.