SSPR launched KYON’s Smart Collar Kickstarter campaign with a goal to establish brand awareness and build a consumer base for KYON in an emerging market space. We launched their first Facebook and Twitter accounts the day their Kickstarter campaign went live and were challenged to develop the channels into avenues for promotion to relevant audiences and Kickstarter purchases.
HOW WE GOT THERE
SSPR used targeted following and engagement tactics to curate a community around pet lovers and pet retailers who would benefit from having a KYON smart collar. SSPR included trending topics and hashtags like #pets, #PetHealth, #PetSafety, #NationalPetWeek, #IoT, #WearableTech, etc., to increase awareness and drive this target audience to the KYON Kickstarter campaign page.
We advised the KYON team in creating video assets that were easily consumable via social media and created specific calls to action within the messaging to further drive Kickstarter campaign page traffic.
The SSPR team successfully built a community of new potential customers, which drove traffic and contributions to the Kickstarter page. By engaging with pet owners, animal lovers, tech influencers and target publications, the SSPR team helped KYON gain 929 total Facebook fans and 833 Twitter followers. KYON exceeded their Kickstarter goal of $75,000.
Twitter Campaign Stats
Facebook Campaign Stats
by 3,707 Users