Leadspace came to SSPR as a small predictive marketing company and was looking to grow their client base and attract additional venture capital.
How we got there
SSPR planned a strategic announcement by targeting media who had previously covered the analytics theme, but who may not have been familiar with Leadspace. By connecting reporters’ areas of interest to the company’s news, SSPR was able to secure several pre-briefing interviews with national publications.
Stories about Leadspace’s funding were shared over 1,700 times on Twitter, Facebook and LinkedIn.
12 feature stories ran on the funding news, and the company saw a significant uptick in organic coverage where data/lead mapping companies were listed.
Sample Secured Media Coverage