Liaison was looking to capture more market share for their data integration platform, a solution that helps organizations stay compliant with regulatory schemes like HIPAA.
How we got there
SSPR’s campaign hinged on one central mission: to promote the vast industry experience and knowledge of Liaison’s executive team in order to build brand awareness. To cast a wide coverage net, the SSPR team built thought leadership campaigns on industry best practices and technology trends, targeted far-reaching national business media, established a robust news release schedule and secured speaking opportunities
at key industry conferences. In one particular boon, SSPR strategically planned a “State of Compliance” report that both highlighted the compliance benefits of working with Liaison and secured heavy technology press coverage. As the C-suite’s positive reputation grew, so did their relationships with reporters, who started proactively seeking their expert commentary.
This proactive media outreach approach, coupled with inbound requests from reporter relationships established by SSPR, increased Liaison’s share of voice by 50 percent in just one year. In addition, SSPR developed a full speaking & awards program for Liaison that led to significant wins such as Entrepreneur Magazine’s Entrepreneur360, HIMSS 2017 and the DBTA Reader’s Choice Award.