Lifeway Foods

Lifeway Foods, the maker of Kefir, a cultured drinkable yogurt popular in Eastern Europe, came to SS|PR to help increase visibility on both the company and products. When SS|PR started working with Lifeway Foods, many people were unfamiliar with probiotics and the benefits they provide. With SS|PR’s help and a variety of product offerings, we have been able to educate consumers about probiotics and offer an easy way to incorporate them into any diet.

Lifeway Foods’ young CEO, Julie Smolyansky, has been featured in Fortune Small Business, the New York Times, The Wall Street Journal, CNBC and many more. Aside from the corporate coverage, Lifeway’s Kefir has been featured on the Today Show, Good Morning America, The View, Newsweek, and in hundreds of daily newspapers across the country. SS|PR has helped grow the trend of probiotics and increase Lifeway’s visibility to both consumers and potential retailers.