Maui Wowi

Industry Focus: Food Products

In October, 2007 during and in the aftermath of the California wildfire crisis, SS|PR took the initiative to check on its clients in that region. While keeping in close contact with clients, SS|PR learned of a unique story concerning Maui Wowi.

Ron Puttman, a regional director of Maui Wowi, lives in San Diego. Due to the fires and road closings, he and his family were unable to check on their home. With nothing to do but wait, he decided to gather up as much supplies as possible from his nearby Maui Wowi store (They’re famous for their coffees and smoothies) and head to the closest evacuation site, the local high school. Not knowing if his own home was still standing, Ron and his wife set up their cart and handed out free coffee and smoothies to evacuees. The fresh brewed coffee and smoothies offered a tremendous amount of comfort to the hundreds of evacuees. Maui Wowi corp soon learned of this and began donating supplies.

SS|PR was able to offer the story to a variety of media outlets. The story was featured in several trade magazines, local TV and publications. By reacting quickly, SS|PR was able to provide a positive story during the crisis.