Ossia tagged in SSPR to help unveil their revolutionary Cota wireless charging device at CES. The SSPR team designed a strategy to break through the noise of the world’s largest consumer electronics show through traditional and social media channels. Flooding the Ossia booth with reporters ready to try Cota in person and driving YouTube video views on a branded Ossia Cota commercial were the ultimate goals.
How we got there
SSPR identified the most influential technology reporters attending CES from a list of thousands and developed messaging to secure a highly selective demo schedule. The team also designed a paid Facebook campaign to increase visibility for the Ossia Real Wireless Power Cota commercial during the show, including strategic Facebook audience targeting to amplify the video. SSPR targeted 25- to 45-year-old males interested in technology, travel, business, wireless, internet access, business travel, tech journalism and mobile phones.
SSPR secured nearly a dozen in-person reporter meetings and on-site demos, as well as 25 pieces of coverage surrounding the launch including GeekWire, Digital Trends, Gizmodo, PCWorld and Network World. The success of SSPR’s CES campaign was further highlighted when Ossia won the Popular Mechanics Editor’s Choice Award. Additionally, the OssiaReal Wireless Power Cota commercial received over 5K views in seven days on YouTube.
in 7 days