Formerly called MetroNaps, newly rebranded Restworks wanted to launch their name alongside a partnership announcement with Arianna Huffington’s health and wellness company, Thrive Global. SSPR worked with the Restworks team to seamlessly transition their social media platforms over to the new name and generate buzz about their partnership with Thrive Global.
How we got there
SSPR created a Retweet to Win contest and used Arianna Huffington’s “The Sleep Revolution” book as a campaign prize. The social media team developed a campaign strategy that focused on social messaging to resonate with the new wellness audience. They also heavily engaged with influencers in the HR, health and wellness industries.