With a desire to outshine the competition, RingCentral approached SSPR to position them as a trusted brand in cloud communication

THE CHALLENGE

RingCentral (NYSE: RNG) is leading the cloud communication movement by replacing outdated, on-premise phone systems with state-of-the-art infrastructure. They approached SSPR with two goals in mind. First, they wanted RingCentral products to be highlighted as the number one solution to enterprise and SMB communication needs. Second, they wanted to strengthen industry credibility by positioning RingCentral executives as thought leaders in the business and IT space.

How we got there

SSPR began a comprehensive, multifaceted campaign surrounding the evolution of the modern workforce, positioning RingCentral as a cost-effective solution and thought leader in workplace mobility. Our team leveraged RingCentral executives as innovators in the future of work and the mobile workforce, supplementing

the robust product updates and company news schedule. SSPR helped develop infographics, studies, speaking and awards submissions and social media campaigns to reinforce RingCentral’s top position in cloud communications.

THE RESULTS

SSPR coordinated multiple update announcements and integrations to land RingCentral coverage in technology publications such as No Jitter, Network World, ZDNet and eWeek. Thought leadership coverage for RingCentral executives bolstered the company as a trusted, innovative leader in the space, including widely read national placements in The Huffington Post, AdAge, Forbes and The Wall Street Journal.

Sample Secured Media Coverage