Soda Club

Industry Focus: Consumer Goods

Soda-Club is a privately-held international company, with US headquarters in Cherry Hill, NJ. While very popular in Europe, its Soda-Maker product was relatively unheard of in the US market when Soda-Club entered in 2002.

Soda-Club initially concentrated on developing its e-commerce model, but had not seen much traction in the retail channel. SS|PR’s challenge was getting the product in front of both consumers and retailers and obtaining media coverage that not only generated positive buzz, but also persuaded consumers and buyers to trade their beloved Coca-Cola and other brand-name carbonated beverages for Soda-Club.

SS|PR developed several targeted stories to highlight different features of the machine. Campaign, story lines and angles focused on the green benefits of switching to Soda-Club in addition to cost savings. SS|PR obtained coverage for Soda-Club in TIME Magazine, Yahoo! Tech, New York Times, Associated Press, Engadget, Ecorazzi, About.com, Every Day with Rachael Ray Magazine, Forbes.com, The View, iVillage, the Food Network, Enviropages.com, and many other outlets.