SSPR was tasked with getting the product in front of both consumers and retailers. Could the right media coverage persuade consumers to trade their beloved Coca-Cola and other brand-name carbonated beverages for SodaStream’s DIY versions?
How we got there
To penetrate the U.S. market, SSPR developed messaging focused on the ecological and convenient benefits of switching to SodaStream: reduced packaging, cost and energy savings, nutritional factors, wide flavor selection and personalization. Getting this
messaging in front of a target buying audience was the next step. By focusing on outlets read by mothers and families, plus tech lovers who adore new gadgets, SSPR positioned SodaStream in front of its core buying demographics.
SodaStream’s U.S.-based revenue rose from nearly zero in 2003 to $7 million in 2008. From 2009 to 2013, SodaStream enjoyed consecutive double-digit revenue growth.
During tenure with SSPR, prominent media coverage and key business successes collectively influenced SodaStream’s eventual NASDAQ IPO in November 2010 and continued business growth following the IPO. SodaStream’s revenue grew by 53% in the year 2010 alone.
SSPR garnered coverage in key national business publications, including New York Times, Associated Press and Forbes.com; general consumer interest press, including Time Magazine, USA Today and The Today Show; lifestyle magazine and TV, including Shape, Self, Better Homes & Gardens, Every Day with Rachael Ray, Vogue and the Food Network; as well as trade press such as Yahoo! Tech and Engadget.