SSPR's organic Twitter strategy grew Spirent's brand awareness, developed lasting relationships with reporters and amplified readership on media placements

THE CHALLENGE

Spirent Communications came to SSPR to increase their reach, engagement, following and event presence on Twitter. Spirent’s goal was to strategically target verticals and build brand awareness in these desired markets.

How we got there

SSPR homed in on desired targets using industry specific gated content, popular hashtags and thought leadership content promotion. Through a dynamic organic campaign strategy, SSPR increased following, engagement, reach and link clicks by positioning Spirent at the forefront of the test and measurement industry.

Twitter Campaign Results

+32.4%

Following Increase

+736.8%

Engagement Increase

10,185,056

People Reached

1,614

Link Clicks