SSPR was challenged with increasing share of voice in a highly competitive marketplace around Stayful as a trusted resource for unique hospitality experience at boutique hotels.
How we got there
SSPR positioned Stayful and the CEO as experts in the field and a resource for consumers to save on unique hotels. We posted a balance of thought leadership and Stayful blog content for followers, blogger partnership engagement. We built relationships with potential travelers, media contacts and industry influencers on all social media channels.
The SSPR team secured over 250 media placements for Stayful in less than 18 months. Local TV was the largest growth channel, with over 35 successful local TV segments aired. We amplified teach piece of media coverage through appropriate social media channels, resulting in an increased brand awareness, website traffic, engagements and followers across all social media channels