Consumer Packaged Goods PR

Publicizing new consumer products is an art. Thousands of items compete for editors’ and consumers’ attention every day, so publicists need to know how to make their clients’ offerings rise above the noise. SS | PR has developed that skill over nearly three decades on the front lines. From the first personal shredders and iPod speakers to at-home soda makers and drug testing kits, the experts at SS | PR have successfully launched products of all kinds with creative campaigns that resonate from print and broadcast to the blogosphere.

In the hands of SS | PR, consumer products not only debut with a bang but also have a long PR half-life that helps generate steady sellthrough. The secret: fresh angles, human interest stories, case studies, trend stories, contests, viral online campaigns and more. We tailor a program that works for you week after week, month after month. If you’re looking for results, SS | PR delivers.