Food Products

Getting new food products on the retail shelf is one thing; getting people to buy them is another. SS | PR works at both the trade and consumer levels to build retailers’ and consumers’ appetite for our clients’ latest snacks, frozen foods and other foodstuffs. Our team has three decades of experience in pitching food products to reporters, editors and producers, along with a full menu of strategies to capture their interest.

Specializing in small and mid-sized brands that compete with the big conglomerates for shelf space and consumer wallet share, SS | PR has masterminded and executed product launches, trend stories, corporate profiles, contests and other special promotions, and more for food clients of all kinds. This includes targeting not just the food sections of newspapers but lifestyle publications, bloggers and a variety of other channels.

The professionals at SS | PR individualize campaigns for each product, carefully segmenting where desirable to reach target audiences ranging from college students to diabetics. Taste our services; you’ll be glad you did.