SS | PR cut its teeth on franchise public relations in the 1970s and 1980s, turning some of the smallest startups into household names that still dominate the market today. From quick service restaurants to cleaning services, computer training, medical spas and wireless stores, the SS | PR team has shaped scores of launch campaigns and ongoing PR to keep our franchise clients’ names in the news.
Whether by straight news announcements, franchisee profiles or stunts like putting a cow on Wall Street as we once did for a yogurt chain, SS | PR leverages old and new media contacts across the country to create the buzz franchisors need to attract customers as well as new franchisees.
The advent of Web 2.0 has added new colors to the PR palette, and SS | PR takes full advantage of today’s social media to spread the word through these channels as well as traditional print and broadcast. Creative strategies and well-executed tactics generate a steady stream of fresh placements that help build strong franchises – the SS | PR way.