For Netflix it’s part of a larger initiative to invest more in original programming and let most of its exclusive deals for existing content expire, which the company has always said cost them about the same anyway. It also gives them an identity as not just as a delivery vehicle for existing programming, but also a new home for series that may not be good fit for network television, but could find a niche audience and prosper on a platform like Netflix. Particularly with the recent success of their latest investment, “Arrested Development” and “House of Cards”. Read the rest of this entry »
No other social media platform out there compares to Twitter when talking about traditional broadcast media integration. But their ads API, until now, has lacked the ability to really take advantage of this, at least in scale. But the numbers just don’t lie, which is why a first glimpse into their new Ad APIhas many excited at the possibities. 85% of tablet/smartphone owners use their devices while watching TV at least once a month, and 40% of them do it daily. 44% of 18-24 year olds, and close to half of the 25-34 year old demographic actually visit social networking sites during both programming and commercials, according to Nielsen’s Q2 2012 cross-platform report. Read the rest of this entry »
Article first published as Microsoft Declares ‘Scroogled’ Ad Campaign to Continue on Technorati.
The headline last Friday from NPR’s KQED radio station was that Microsoft would be winding down it’s Scroogled campaign against rival Google. Stefan Weitz, Microsoft senior director of online services told KQED, “That part is about finished,” speaking of the campaign looking to make people aware of privacy issues in advertising on Google services, including Gmail.
Originally published as Ultra Effective Brand Reputation Management Tactics
As a communications professional, one of your most important tasks is making sure your brand’s reputation is spotless. Long ago, this meant selling a good product and avoiding bad publicity. But that was then . . . Thanks to the Internet explosion, online brand reputation management demands so much attention, it’s become a job unto itself.
Maintaining a sharp online presence means tracking your brand reputation in real time, in addition to managing everything else that’s typically on your plate. It requires learning the truth about what’s lurking out there. But that’s only half the battle . . . For example, if your website’s not trending well, you need to know why – and fix it!
But you can take action on all fronts, keeping the brand looking good and moving forward. Try deploying the following reputation management tactics to that end . . . Read the rest of this entry »
News reports are emerging about Google’s plans to announce something big and new about how its search engine works. It’s too soon to know for sure, but negative reviews that companies have received may begin surfacing higher on Google. Even if you’ve worked toward online reputation management in the past, what Google’s planning still deserves paying close attention to. Read the rest of this entry »