News reports are emerging about Google’s plans to announce something big and new about how its search engine works. It’s too soon to know for sure, but negative reviews that companies have received may begin surfacing higher on Google. Even if you’ve worked toward online reputation management in the past, what Google’s planning still deserves paying close attention to. Read the rest of this entry »
One of the most exciting branding opportunities in public relations today is made possible by the Apple iPad. There’s a growing number of ways that PR consultants and specialists can become high-profile publishers and content marketers reaching one of the fast-growing audiences in media: iPad users.
Whether you wish to publish your own thought leadership, case studies and creative, or push your client’s brand, there are iPad apps that can make it happen. Here’s a look at some of the best apps for that, each allowing you to produce beautiful, interactive digital content. Read the rest of this entry »
Harnessing Facebook for marketing is one of the greatest online opportunities – and challenges – in brand marketing and for small businesses. With over 800 million users, the top social network continues to be the best potential online lead generator. At least it can be, if you learn about EdgeRank . . .
Most people are unaware of this, but the Facebook News Feed doesn’t display everything your friends and fans post – and vice versa. To gain more exposure on Facebook, get to know how its “brain” works. That “brain” being Facebook’s algorithm aka EdgeRank. Read the rest of this entry »
It’s as if a PR tipping point is near – one created by a bolder mindset among a super-connected consumer group. Think: Occupy Wall Street, and how to do business with a technologically astute and “share”-happy consumer group.
PR departments and PR agencies will certainly feel the effects of more smartphone and tablet users, more voices and activists with power tools. It’ll require more resources to monitoring and managing everything from blogs and social networks to podcasts, Web TV, and wikis. Making the cacophony tougher to manage this year:
PR at a Tech-fueled Tipping Point
What follows are some predictions for 2012, each of which is powered to a large extent by advancements in mobile and wireless devices, and their increased usage by more owners with agendas: Read the rest of this entry »
Google is at it again: They’ve ignited an SSL Search controversy in the Internet marketing community. Many Web publisher and professionals in search engine optimization (SEO) are incensed. The issue is that Google’s now restricting the quality of Web traffic data they’ve always made freely available to bloggers, SEOs and Web publishers.
Said another way, If you’re a Web publisher who likes knowing all of the SEO keywords and organic search terms people Googled to find your site, it’s now going to cost you. Read the rest of this entry »