Our own Director of Media Relations, Mallory Vasquez, wrote this awesome piece for Observer on the worst mistakes recent grads can make when applying for jobs:
In my role with SSPR, I look at more PR job applications than is healthy for a single human being. I see the good, the bad, and a whole motherlode of ugly. Some applicants convince me that they shouldn’t be representing anyone else to the public. Others make me dance in circles to imaginary music, which my co-workers find slightly distracting and very disconcerting. The best applicants are scrappy.
Here’s what makes a PR job application unusual: It actually illustrates how you might do the job. If you don’t exercise good taste (and guts) in your resume and cover letter, what will you do for our clients?