Archive for the ‘PR Trends’ Category
It’s as if a PR tipping point is near – one created by a bolder mindset among a super-connected consumer group. Think: Occupy Wall Street, and how to do business with a technologically astute and “share”-happy consumer group.
PR departments and PR agencies will certainly feel the effects of more smartphone and tablet users, more voices and activists with power tools. It’ll require more resources to monitoring and managing everything from blogs and social networks to podcasts, Web TV, and wikis. Making the cacophony tougher to manage this year:
- The proliferation of easily affordable tablets;
- Further developments like the voice-activated Siri app for Apple iPhone 4S, which chips away at the need for search engine marketing;
- The anticipated growth in market share of Google’s Android operating system; and
- The cloud, online storage capability that can pose security issues for business users.
PR at a Tech-fueled Tipping Point
What follows are some predictions for 2012, each of which is powered to a large extent by advancements in mobile and wireless devices, and their increased usage by more owners with agendas: Read the rest of this entry »
It’s essential for public relations professionals to stay atop the ever-evolving online PR trends. Every company, every brand is mere clicks away from being the hottest thing since sliced bread. But there’s little chance of that happening if there’s not a priority on keeping your content delivery fresh . . . That’s why social media marketing continues to be the hottest of all PR trends.
To that end, be sure you’re using as many of the tools for effective social networking that you can. Here’s a look at some of the breakthrough PR trends – some ideas and software you can start leveraging right now. Read the rest of this entry »
I wanted to make note of two public figures lately that have created a stir due to some knee-jerk retorts to their loyal disciples. Lets start with our favorite mock-turtleneck obsessed fan boy Messiah, Steven P. Jobs. Unless, you live in North Korea, you couldn’t help but notice there has been some negative reception surrounding Apple’s latest golden boy, the iPhone4. Sparing you of my whole karma theory surrounding this product since the get-go (just Google: Jason+Chen+front+door+bash), the sleek new antenna design appears to have been a move in the wrong direction, dropping calls regularly but only if you hold the phone like any normal human being since the first handset arrived in 1876. And if you can somehow manage to not touch the lower left side of the iPhone, then you might be able to make it through a call with ease. This is of course you one of the lucky few standing 5-feet from a local AT&T tower, but lets move on.
Read the rest of this entry »
From the Rocky Mountain News, to the Chicago Tribune. From the Miami Herald to the New York Times. The recession is speeding up the death of newspapers.
Security expert Bruce Schneier called the Internet the greatest generation gap since rock and roll, underlining the clear-cut differences in the way that Gen X & Y get their news vs. Baby Boomers.
The hardest hit will be senior citizens, and those looking for local news. It will be increasingly easier to find out about the Mumbai terrorist attacks, or President Obama’s new policies, but all but impossible to find out what happened in your neighborhood, your kid’s school system, or to learn about a local crime wave.
Most good PR Practitioners have already prepared clients for this, and many are already using new media approaches to communicate to target audiences through company blogs, Twitter, Facebook & Myspace in place of print media.
Like global warming, we’ve been hearing about the death of print media for a long time. Now is the time to evolve before it’s too late.
I was lucky enough to attend the PRSA T3 PR Conference in New York this week. One of the best lessons learned came from Paul Gillin, former Computerworld Editor and T3 Keynoter. One of his associates in the newspaper industry had said “Newspapers aren’t dying, our readers are.” I’m sure the same could be said for evening news viewers & Buick drivers. I tend not to think of this as a funeral, but more of a re-birth. The death of the traditional newspaper industry has given rise to social networks, Twitter, blogs, and other forms of user-generated content. Paul mentioned that media hs changed more in the past 5 years, than it has in the past 50; it wil change again even more in the next 5 years. Personally, I can’t wait to see what is in store.
Peter Shankman predicts that your ‘personal friend feed’ will be similar to that of a CNN ticker, updating you each morning to what your friends have done the night before, reminding about birthdays and upcoming events. Big Friendships or Big Brother- you decide.
Lastly, we got to meet the genius behind “Will it Blend” www.willitblend.com. (Check it out- my favorite is the Chuck Norris video on Page 3 of “Do not try this at home”) I’m so inspired by what George Wright has created by thinking outside of the box. If this guy can create something so amazing with a boring kitchen appliance, we all should be able to come up out of the box ideas for our clients.