Twitter’s Hype Cycle
A recent discussion at a staff meeting on hype cycles got me thinking about where Twitter stands.
I found out yesterday that Facebook has grown over 513% in 2009 in the 55+ age range. This is causing many teens and twenty somethings to lament that Facebook is over as their parents (and in some case grandparents) have joined. Check out blog- My Mom Is On Facebook and the funny My Parents Joined Facebook. Where Facebook may be at the peak of the hype cycle for baby boomers, its clearly on the back slide for advertiser-friendly twenty somethings.
Remember Second Life? Much hyped by the media including countless cover stories, it is now a ghost town. Even Reuters has abandoned its SL island. Second Life echoed the boom and subsequent bust of the post-millennial economy, and now has a lot in common with rust-belt cities like Detroit. The main thing that Second Life had going was its fantastic PR- easily selling tech journalists on what could be in the online community that ultimately never materialized.
Which brings me to Twitter. Is Twitter ready to bust too? Oprah twitters (ok, rarely twitters). You can’t watch CNN without seeing inane Twitter comments in the news crawl. Celebrities who often complain about tabloid and paparazzi attention overshare on Twitter, then blame it on hackers. I love Twitter- no secret here. But how long can this last before my grandma gets an account?
Kristin Miller
Related Posts & Pages:
- New to Twitter? Don’t fear!
- Don’t be scared of Twitter… Welcome aboard! I’ve shared my Top Ten Twitter Tips...
- When Good PR goes Bad- Franchise edition
- I’m sure KFC had great intentions when they decided to launch their grilled chicken on...
- Please Rob Me!
- My main rule of social networking is that if you wouldn’t tell your priest, rabbi,...
- Debunking a Myth- Youth is NOT the Key to New Technology Success
- A recent New York Times article got me thinking about key demographics for technological success....
- How to Keep Your Good Name Online
- As the Internet becomes more and more packed with consumer-generated media and content, it is...
- Everybody’s a Critic- Managing Your Online Reputation
- Your customers are talking; do you know what they are saying? Today, savvy consumers are...
- Will ‘transgressions’ affect your brand?
- This isn’t going to be a post on how badly Tiger Woods screwed up both...
Related posts brought to you by Yet Another Related Posts Plugin.
ShareThis
July 9th, 2009 at 11:21 am
Where is Twitter on the Hype Cycle? What about Facebook, Second Life? http://bit.ly/1tz2K
July 9th, 2009 at 2:19 pm
Twitter’s Hype Cycle- when will it bust? http://tr.im/rC2X
August 20th, 2009 at 7:54 pm
Twitter will continue to grow as long as there are new ways to integrate it with other things. The integration of Facebook and Twitter has caused a lot more “click throughs” than twitter ever could alone.
The reason myspace has not taken off like facebook is because of the lack of integration.