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Twitter’s Hype Cycle

A recent discussion at a staff meeting on hype cycles got me thinking about where Twitter stands.

I found out yesterday that Facebook has grown over 513% in 2009 in the 55+ age range. This is causing many teens and twenty somethings to lament that Facebook is over as their parents (and in some case grandparents) have joined. Check out blog- My Mom Is On Facebook and the funny My Parents Joined Facebook. Where Facebook may be at the peak of the hype cycle for baby boomers, its clearly on the back slide for advertiser-friendly twenty somethings.

Remember Second Life? Much hyped by the media including countless cover stories, it is now a ghost town. Even Reuters has abandoned its SL island. Second Life echoed the boom and subsequent bust of the post-millennial economy, and now has a lot in common with rust-belt cities like Detroit. The main thing that Second Life had going was its fantastic PR- easily selling tech journalists on what could be in the online community that ultimately never materialized.

Which brings me to Twitter. Is Twitter ready to bust too? Oprah twitters (ok, rarely twitters). You can’t watch CNN without seeing inane Twitter comments in the news crawl. Celebrities who often complain about tabloid and paparazzi attention overshare on Twitter, then blame it on hackers. I love Twitter- no secret here. But how long can this last before my grandma gets an account?

Kristin Miller

@KristinMiller

Twitter’s Hype Cycle

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