When Good PR goes Bad- Franchise edition
I’m sure KFC had great intentions when they decided to launch their grilled chicken on Oprah. And branding issues aside (KFC = KGC ?), most viewers were very excited to get their free meal. KFC should have taken a lesson from Quiznos on companywide policy for franchisees accepting coupons. Executed correctly, KFC had a golden opportunity to launch a new product, introduce a healthy option to people that normally wouldn’t give KFC a second thought, and give recession-scarred Americans something to smile about. By underestimating the Oprah effect and not communicating well with their franchisees, KFC’s corporate office might have done more harm than good. Thoughts? Ping me on Twitter: @KristinMiller
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