What Should United Airlines do Next? 6 Crisis Experts Weigh in

By SSPR
 

Our SVP, Tony Keller, shares his expert insight with PRWeek on the current United crisis – and if the airline can bounce back and fix its reputation:

There will be no immediate bounce-back. This particular situation has been so visual and so virally explosive, it will require a marathon of image-makeover strategies to recover. United will likely try to rebound by voicing thousands of words over the course of days and weeks, but the images and audio of a lifeless passenger, whose only offense was sitting in his assigned seat, being bloodied and dragged down a narrow airplane aisle are simply too raw for this to be repaired anytime soon.

Read more of Tony’s insight here

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