Product Launches

From children’s software and voice-over-IP gateways to brand-name ice cream bars, fast-food restaurants and web sites of all kinds, SS | PR has helped introduce countless new products and services. We plant the seeds before launch, wave the flag on rollout, and keep the heat on long after the initial flurry of publicity is over.

The key to a successful product launch is talking to the right people at the right time. We will help you pace the release of your news to specific editors, columnists and publications, targeting key contacts for exclusives where appropriate. Special events and press tours, along with aggressive product pitches all help to create a product launch that keeps you and your business in the spotlight.