Our own social media gurus, Ashley Glenn, Sarah Davis and Jennifer Hastings, wrote this helpful piece on responding to negative social media comments to keep your followers happy. Read it in Media Bistro!
Instead of calling the support line, a customer posted a complaint on your Facebook page. A negative, angry, very public complaint. What do you do? Only one in seven companies have a strategy in place for utilizing social media for their business plan—and there’s a good chance you’re in the majority. Whether you’re managing social media for your client, or you are the client, there are actions you can take to simmer any negative buzz on your social pages. Follow these five steps for responding to negative comments or reviews on social media.