Our own VP of Innovation, Kelley Heider, shares her predictions for the future of social media in this EContent piece. Read about the state of social media in 2017:
In an increasingly challenging climate for electronic publishers, content providers, and digital marketers—where the gray clouds of ad blocking, content competition, short-attention-span consumerism, and monetization pressure loom over the horizon—social media is the silver lining. Far from being a fad or gimmick, social media today offers incalculable value for brands to keep users engaged with targeted messages, offers and content—all with an efficiency and expediency that levels the playing field for Davids and Goliaths alike. And the prospects for engagement are tantalizing: Consider that the average user logs 1.72 hours per day on social platforms, comprising 28% of total online activity, according to GlobalWebIndex’s “GWI Social” report.
But optimizing your current opportunities on social media requires keeping tabs on the latest trends, tools, and technologies. This is why looking back at what transpired in this space in 2016, and calculating the possibilities abundant in 2017, can be constructive.