News reports are emerging about Google’s plans to announce something big and new about how its search engine works. It’s too soon to know for sure, but negative reviews that companies have received may begin surfacing higher on Google. Even if you’ve worked toward online reputation management in the past, what Google’s planning still deserves paying close attention to. (more…)
Google is at it again: They’ve ignited an SSL Search controversy in the Internet marketing community. Many Web publisher and professionals in search engine optimization (SEO) are incensed. The issue is that Google’s now restricting the quality of Web traffic data they’ve always made freely available to bloggers, SEOs and Web publishers.
Said another way, If you’re a Web publisher who likes knowing all of the SEO keywords and organic search terms people Googled to find your site, it’s now going to cost you. (more…)
Marketers of every stripe should keep an eye on the latest from Google. The search engine and Internet advertising giant recently launched Google+, an exciting new social networking platform that soon may have powerful public relations / marketing relevance.
Still in beta, Google Plus is on a fast track to become Facebook’s biggest competitor. Of note:
The Google Plus field test is by invitation only. And currently, only individuals can be invited to participate. But many businesses are eager to get on board, too: the marketing and branding potential is quite appealing.
To meet the business crowd’s demand for access, Google says its speeding-up a way to allow companies exposure and interaction on Google+. But why wait while they tinker with the system? Start building your company’s presence on Google Plus now. Here’s how you can do it . . .
Encourage individuals you employ to pursue an invitation to join the Google+ field test. This will give you an important foothold on this fastest-growing social marketing platform. (One can find YouTube or Facebook users who’ll consider inviting you to Google+ upon request.)
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When you go to Google to find information about a particular topic, almost all of the results you get will be to material that has been published in the past. Whether the information was published two years ago, two months ago, or even two hours ago, it isn’t instant news. Online material such as blogging or even news articles are not real-time publishing, because there is at least some amount of delay time between when the material is written and when it appears online. This type of information may take at least a few minutes of research or thought, then it takes at least a minute to post, then it takes a certain amount of time to actually appear on the website where it’s been posted.
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