Social media marketing is fast becoming an important tool for public relations professionals to deliver a message to a receptive public. But do they know how to get the best, most appropriate leverage from popular social networking sites? Social media is driven by technology, and the primary purpose of such sites is for people to communicate with each other. It is important to become familiar with the technology and know how to navigate through sites such as Facebook, Twitter, and others. (more…)

Technorati Tags: pr firms, public relations, Social Marketing, social public relations

When you go to Google to find information about a particular topic, almost all of the results you get will be to material that has been published in the past. Whether the information was published two years ago, two months ago, or even two hours ago, it isn’t instant news. Online material such as blogging or even news articles are not real-time publishing, because there is at least some amount of delay time between when the material is written and when it appears online. This type of information may take at least a few minutes of research or thought, then it takes at least a minute to post, then it takes a certain amount of time to actually appear on the website where it’s been posted.
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Technorati Tags: google, pr firms, social media, SSPR

In today’s economy, consumers are becoming more and more frustrated, the value of the dollar continues to shrink as debt continues to rise, and companies are cutting expenses by laying off thousands of people every day,. And as more and more people lose their jobs, they are turning to social media to vent and to take their minds off their troubles.

As a result, the world of social media is exploding at an exponential rate.  Social media not only gives people the chance to air their opinions and share commentary with others, it also gives companies, politicians, celebrities, and other previously unreachable people a way to communicate directly with the public.  (more…)

Technorati Tags: pr firms, social media