Take This Brand PR Plan Quiz

Are you gearing up to launch a brand PR campaign? How confident are about your PR plan, that it’s buttoned-up and designed for success? Sometimes public relations and marketing professionals rush into a campaign without first doing their metrics-setting and target-audience homework. There’s also the potential problems of off timing and lackluster momentum.

Taking the time upfront to button-up potential loose ends not set as course for satisfying results, it ensures you have the right data to prove your results are great. If you’re currently in brand PR planning mode, screen your campaign by taking the following quiz. The insights following each question might shine a light on areas of a PR plan that might benefit from a bit of repositioning:

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Technorati Tags: brand pr, brand pr quiz, PR Tips, public relations tips

FourSquare lets you check in anywhere, anytime

New Internet and mobile applications have arisen that allow registered users to post and update their location around cities like Chicago, New York, Los Angeles, and exactly where in those cities they are and what they’re doing so their friends will always know where they are at any given moment. Location-sharing applications such as Google Buzz, Foursquare, and Loopt are increasing in popularity very rapidly, because users find it incredibly addicting to post every little detail of their daily activities with friends in their social networks. The appeal is especially strong with the achievement systems in applications such as Foursquare, where you can earn “badges” for checking in at a location more frequently than other users. Although these social networking applications can be entertaining and fun, some people consider them to be risky because the world will know when you aren’t home.  You can always not check in when your out and check in to where you have been that night later, but im not sure if that is a violation of the TOS or not.

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Technorati Tags: Chicago PR Firms, PR Tips

Frankly, it depends. If you own a rural hardware store that has no competition, then relying on newspaper ads or putting a few spots on the local radio station will probably serve you well. However, if you own a larger company or are seeking to move forward, then Do-it-Yourself PR may not only limit your growth, it may hinder it.

Public Relations can be a tricky business. This is especially true for companies who are fairly new or for those who may seek to change an established image. Many media outlets offer PR services, such as newspapers and radio. (more…)

Technorati Tags: Marketing Tips, PR, PR Tips