It’s as if a PR tipping point is near – one created by a bolder mindset among a super-connected consumer group. Think: Occupy Wall Street, and how to do business with a technologically astute and “share”-happy consumer group.

PR departments and PR agencies will certainly feel the effects of more smartphone and tablet users, more voices and activists with power tools. It’ll require more resources to monitoring and managing everything from blogs and social networks to podcasts, Web TV, and wikis. Making the cacophony tougher to manage this year:

• The proliferation of easily affordable tablets;
• Further developments like the voice-activated Siri app for Apple iPhone 4S, which chips away at the need for search engine marketing;
• The anticipated growth in market share of Google’s Android operating system; and
• The cloud, online storage capability that can pose security issues for business users.

PR at a Tech-fueled Tipping Point

What follows are some predictions for 2012, each of which is powered to a large extent by advancements in mobile and wireless devices, and their increased usage by more owners with agendas: (more…)

Technorati Tags: pr trends, public relations, social media

I wanted to make note of two public figures lately that have created a stir due to some knee-jerk retorts to their loyal disciples. Lets start with our favorite mock-turtleneck obsessed fan boy Messiah, Steven P. Jobs. Unless, you live in North Korea, you couldn’t help but notice there has been some negative reception surrounding Apple’s latest golden boy, the iPhone4. Sparing you of my whole karma theory surrounding this product since the get-go (just Google: Jason+Chen+front+door+bash), the sleek new antenna design appears to have been a move in the wrong direction, dropping calls regularly but only if you hold the phone like any normal human being since the first handset arrived in 1876. And if you can somehow manage to not touch the lower left side of the iPhone, then you might be able to make it through a call with ease. This is of course you one of the lucky few standing 5-feet from a local AT&T tower, but lets move on.

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Technorati Tags: PR, public relations, social media

Social media marketing is fast becoming an important tool for public relations professionals to deliver a message to a receptive public. But do they know how to get the best, most appropriate leverage from popular social networking sites? Social media is driven by technology, and the primary purpose of such sites is for people to communicate with each other. It is important to become familiar with the technology and know how to navigate through sites such as Facebook, Twitter, and others. (more…)

Technorati Tags: pr firms, public relations, Social Marketing, social public relations