How cool is your digital PR persona? Does your website have a rarely visited online pressroom? If you do and it doesn’t receive booming traffic, a social media newsroom (SMNR) might be a welcome change. A social media newsroom is a compelling, Web 2.0 way to provide company information for the media, customers, and employees alike. But a social newsroom can do so much more. It can actually draw more traffic to your website by helping your overall search engine optimization efforts. (more…)

Technorati Tags: pr tools, social media newsroom, social public relations

Social media marketing is fast becoming an important tool for public relations professionals to deliver a message to a receptive public. But do they know how to get the best, most appropriate leverage from popular social networking sites? Social media is driven by technology, and the primary purpose of such sites is for people to communicate with each other. It is important to become familiar with the technology and know how to navigate through sites such as Facebook, Twitter, and others. (more…)

Technorati Tags: pr firms, public relations, Social Marketing, social public relations