Mobile Marketing

Not long ago, mobile advertising was defined as affixing a message to the broad side of a big truck. But along came the cell phone revolution, and those big wheels all but fell off.

Mobile advertising is now popularly defined as displaying text, graphic images and animated ads on devices such as cell phones and tablets. Interchangeably called wireless advertising, cell phone marketing and phone advertising, the mobile advertising of today has become the smartest way to promote a small business or brand.  This allure is of particular interest to local advertisers who are looking to reach consumers at the point of purchase with coupons, offers and other promotional tie-ins.  Not to mention GPS devices and the ability to reach consumers ‘browsing’ via their GPS device for a place to eat, shop, etc.  Placing a local business in front of those eyeballs is very sexy, especially if you consider that about a third of smartphone users who look up company information, end up visiting or calling the location.   (more…)

Technorati Tags: android, Apple, ios, mobile advertising, mobile marketing

It’s essential for public relations professionals to stay atop the ever-evolving online PR trends. Every company, every brand is mere clicks away from being the hottest thing since sliced bread. But there’s little chance of that happening if there’s not a priority on keeping your content delivery fresh . . . That’s why social media marketing continues to be the hottest of all PR trends.

To that end, be sure you’re using as many of the tools for effective social networking that you can. Here’s a look at some of the breakthrough PR trends – some ideas and software you can start leveraging right now. (more…)

Technorati Tags: hootsuite, pr tools, pr trends, socialoomph

How cool is your digital PR persona? Does your website have a rarely visited online pressroom? If you do and it doesn’t receive booming traffic, a social media newsroom (SMNR) might be a welcome change. A social media newsroom is a compelling, Web 2.0 way to provide company information for the media, customers, and employees alike. But a social newsroom can do so much more. It can actually draw more traffic to your website by helping your overall search engine optimization efforts. (more…)

Technorati Tags: pr tools, social media newsroom, social public relations

Take This Brand PR Plan Quiz

Are you gearing up to launch a brand PR campaign? How confident are about your PR plan, that it’s buttoned-up and designed for success? Sometimes public relations and marketing professionals rush into a campaign without first doing their metrics-setting and target-audience homework. There’s also the potential problems of off timing and lackluster momentum.

Taking the time upfront to button-up potential loose ends not set as course for satisfying results, it ensures you have the right data to prove your results are great. If you’re currently in brand PR planning mode, screen your campaign by taking the following quiz. The insights following each question might shine a light on areas of a PR plan that might benefit from a bit of repositioning:

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Technorati Tags: brand pr, brand pr quiz, PR Tips, public relations tips

What is online press release optimization? It primarily involves writing a press release in a special way, to make it more discoverable on search engines. What’s the benefit? Greater visibility for your press release. This, of course, leads to more click-throughs to your website – which generally can result in more sales leads and conversions.

Here’s an overview of online press release optimization. Use these steps to create an SEO press release with the power to propel your website and business further out front: (more…)

Technorati Tags: online press release, press release optimization