CES 2007 Recap
CES 2007 was another great success for many of SSPR’s clients. The show was jammed packed with innovation. Some of the themes that emerged from the noise were…
- Convergence- Convergence seems to be a theme every year. A few years ago it was the convergence of the home theater and the PC. This year it is the convergence of all things to the mobile device. Apple not to be trumped by the new CES show dates launched the iphone. I had inaccurately predicted that the move of CES to the 2nd week of January would be the death of MacWorld. Boy was I wrong! I sat on the grassy knoll out in front of the LVCC and listened to a Forbes reporter talk about the iphone with a colleague. They were discussing the irony of how this announcement was the biggest news at CES. The test now will be the delivery. Will the iphone live up to the hype? Will it really be ready in 6 months? What will be the impact for other convergent devices? We will all have to wait and see.
- LCDs- The LCD is getting bigger, and the technology is getting better. I was surprised at the number of companies touting high quality, big screen LCDs. They really are ready to compete with the Plasma market. One of our clients, SVA, launched a line of great quality LCDs with Sylvania. I don’t manage this account, but stopped by and was really impressed with what I saw.
- Gadgets- What would CES be without gadgets? 80% of the widgets and gizmos I saw one could easily live without, but there were a few real winners. One of our clients, Radiospire is the technology behind Philips new wireless HDMI. It is truly amazing what they are delivering. It is HDMI connectivity wirelessly. So now that plasma above the fireplace doesn’t need to have holes drilled into the wall and secret compartments to hide Tivos, DVD players etc. They can now be where you want them and transmitting the data wirelessly without negative impact on the image quality. Pretty cool stuff.
Overall the show was great. There did seem to be a lot more “buddies” making a week of it in Vegas to see the hot new stuff, but that too can be good. Buzz at the grass roots level never hurts!
Technorati Tags: CES 07, wireless, HDMI, LCD, Convergence
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