In 2014, Bullpen Capital came to SSPR with an ambitious PR mission: to establish the firm’s reputation as a pioneer of post-seed funding in the increasingly crowded venture capital space.
How we got there
SSPR executed a three-pronged outreach strategy (rapid response, post-seed messaging and thought leadership) to amplify both the quality and quantity of placements, which elevated not only Bullpen Capital’s reputation but also the individual brands of their partners. By monitoring breaking developments on IPOs and funding rounds, SSPR connected the dots between industry news, Bullpen Capital and key reporters.
To position Bullpen Capital as the trailblazer of the post-seed funding category, SSPR placed profile stories on the firm and maximized the launch of their third fund, Bullpen III, in strategic fashion. SSPR’s deep understanding of venture capital, entrepreneurism and startup growth, as well as Bullpen Capital’s unique method for vetting early-stage companies, were assets to the successful thought leadership campaigns.
Prior to Bullpen Capital’s relationship with SSPR, the post-seed funding round was largely unrecognized. In a single year, SSPR exceeded quarterly placement goals by securing 34 earned media hits in tier-1 outlets including Entrepreneur, CNN, Inc., TechCrunch, Fortune, MarketWatch, The Wall Street Journal, CNBC, Bloomberg and Forbes.