When Canaan Partners came to SSPR, they had one goal in mind: to get media coverage for their portfolio companies in the retail, healthcare, fashion, travel and tech spaces. They had the essential ingredients – funding news and impressive successes – but needed SSPR’s guidance and media relationships to establish the perfect recipe.
How we got there
From the beginning, SSPR kicked it into high gear to get Canaan’s portfolio companies in the news. By combining an announcement schedule, major funding news and one-off campaigns for new products, SSPR secured headlines for Canaan and their portfolio companies across many different mediums.
SSPR executed on several successful campaigns for Canaan’s portfolio companies, including ShopKeep, whose $25M funding round was covered in The Wall Street Journal, TechCrunch, Mashable, Re/Code and GigaOM. Other notable coverage included Bloomberg Television, People Magazine and CNNMoney.