CareCloud, a practice management solution that offers revenue cycle management, electronic health records and other medical business needs, was looking to renew and refresh brand awareness among its user base: physicians.
How we got there
To kick off the brand awareness plan, SSPR built a strategic calendar highlighting CareCloud’s hefty news announcement timeline and quarterly survey findings. The company’s patient and practice profitability surveys inspired media outreach about what patients would like to enhance in their care experiences, and why doctors are optimistic about making a profit.
An integrated 90-day social media campaign further drove brand awareness by creating and sharing original and curated thought leadership content across platforms, promoting CareCloud’s webinars and engaging with healthcare tech influencers on Twitter.
Following careful planning, heavy coverage was secured in national and healthcare publications such as the Chicago Tribune, Healthcare IT News, eWeek and Becker’s ASC Review. The coverage solidified CareCloud’s position as a technological leader in the healthcare community, and helped secure the company $31.5M during its Series C funding round. The cherry on top? CareCloud was awarded “Best User Experience” in the 2016 SaaS Awards.
SSPR’s 90-day social media campaign increased CareCloud’s Twitter followers by 170. Links to the company’s website from social posts increased by a mind-boggling 936%.