SSPR needed to increase CheapAir brand awareness and the visibility of their annual data report about saving money on airfare. The team sought to place insight from the report in consumer–facing, industry publications to reach CheapAir target audience: travelers.
How we got there
During the first quarter of 2017, SSPR released CheapAir.com’s annual airfare data that reported the best dates and times to purchase airfare. Pitching travel and consumer finance reporters, SSPR secured coverage in national media outlets across the board. From travel to lifestyle to personal finance, stories highlighted CheapAir.com’s data in unique and applicable ways that reached multiple audience segments, including everyday travelers.
SSPR secured coverage for the report in more than 20 diverse media outlets. As a result, CheapAir.com received numerous inbound requests from media, reinforcing their position as a trusted authority on discount travel.