For Chime, it was all about timing. They wanted to attend the biggest real estate conference, Inman, and launch their app the week they came to SSPR. Chime needed to grow brand awareness quickly and establish their CRM solution within the crowded real estate community.
How we got there
SSPR’s social media team launched Chime’s Twitter account and coordinated an extensive engagement strategy that targeted real estate influencers, reporters and conference speakers who attended Inman. To drive organic brand awareness, SSPR leveraged real estate conferences and Chime’s subject matter experts
to secure in-person interviews and video opportunities that could be shared as multichannel multimedia. From these opportunities, SSPR inserted Chime’s name into the online real estate community and built key relationships with CRM users.
Chime’s Twitter following and engagements increased exponentially during the fall and winter months, a key time for home-buying. Chime capitalized on Twitter engagement by turning online relationships into business relationships – they were able to network, demo and share their CRM solution with key players in the industry.
added in 4 months
Increase in 4 months
Followers added in 4 months
Engagement Increase over 4 months