In the crowded endpoint data protection industry, Datacastle needed both media and social media exposure to elevate their company profile and become a thought leader in the space.
How we got there
SSPR leveraged the Datacastle CEO’s expertise on the need for data protection by securing interviews and inserting the company name into larger global conversations surrounding World Backup Day.
As the SSPR media relations team shared Datacastle’s solutions to increase awareness of issues within enterprise backup, the SSPR social media team created social content for World Backup Day to support these efforts. By leveraging the hashtag #WorldBackupDay, SSPR not only reached their target markets, but helped Datacastle become a valuable resource on endpoint data protection solutions to an even larger audience.
SSPR secured five articles in a two–day timespan around World Backup Day in key publications such as PCMag, with pickups in Fox Business and Entrepreneur. The social media team reached more than 5,000 people across all social channels and increased engagement by 75% compared to the day before World Backup Day.