eBags tasked SSPR with boosting local and national brand awareness and driving consumers outside the ecommerce space back to their website. The goal? Become a household name as the top online retailer for handbags, luggage and consumer goods from upward of 550 brands, including the eBags Brand, Michael Kors, Kate Spade New York, Fossil, Tumi, The North Face, Vera Bradley and Nike.
How we got there
SSPR boosted local brand awareness by placing company profile pieces in local publications, including The Denver Post. The media team positioned the CEO and founder as an expert on what it takes to create a successful company brand, offering advice to small online sellers wanting to succeed in a crowded marketplace.
Additionally, SSPR established eBags‘ national reputation through product reviews. The team built out thought leadership campaigns to leverage timely events, such as spring break and summer vacation, as well as insert eBags‘ name into larger national consumer conversations such as, “How to minimize your family‘s baggage fees.“
SSPR helped eBags surpass their annual sales goal of 22 million bags sold. The team also assisted with the launch of eBags‘ new website by securing coverage in key vertical trades, including Supply & Demand Chain Executive, Retail Dive and eCommerce Bytes. Thought leadership campaigns landed the company in national publications, including Huffington Post, Refinery 29 and Examiner.